Ceramics exports grim way out of crisis into the domestic market - ceramic, metal - metal industry

At present, domestic ceramics demand in major export markets have not yet showing signs of recovery, export enterprises have received orders instability in the second half the situation is still difficult to predict orders, export situation is still grim, can hardly be stabilized. However, the author notes in the interview, export ceramics for daily use in China also showed some positive factors in major export markets still account for a large market share, faster export growth in emerging markets. Part of the Ceramics business trying to break through two lines are doing everything possible to stabilize the traditional export market development in emerging markets and adjust their strategies to strengthen the internal management reduce costs, open up domestic markets respond to this round of crisis.

As the impact of the global financial crisis spreading, export-oriented domestic ceramics industry even more difficult. The author crafts from China Light Industry Import and Export Chamber of Commerce understands that in the first half, China's exports of household ceramics amount 791 million U.S. dollars, down 1.91%; export volume to 665 million kilograms, down 15.93%; export average unit price of 1.19 U.S. dollars / kg, up 16.68% year on year.

Difficulties appear positive factors' main export market demand has not yet showing signs of recovery, export enterprises have received orders instability in the second half the situation is still difficult to predict orders, export ceramics for daily use in China is still severe, difficult to made to stabilize '. Light Chamber of Commerce Chen ceramic head of all the relevant branch of the authors said. Data show that in the first half, China's domestic ceramics and other traditional markets of Europe and America exports slump, continued to decline year on year. Among them, 134 million U.S. dollars on U.S. exports, accounting for 16.99% of total export amount, down 14.79%; exports to the EU 229 million U.S. dollars, accounting for 28.91 percent, down 5.08%.

Although the export market demand continues to slump, but the author notes in the interview, China Ceramics exports also showed some positive factors. Chinese Ceramics in the main export market is still holding high market share, while exports grew rapidly in emerging markets. Some companies are doing everything possible to stabilize the export of traditional export markets, develop new markets, adjust business strategy and goals, strengthening internal management reduce costs, open up the domestic market, the implementation of a series of effective measures to deal with this round of crisis.

"Under the impact of the financial crisis, European and American markets Ceramics shrinking demand for imports, but China's exports of household ceramic products mainly to middle and low, and foreign consumer's daily lives, and therefore the import market consumption compression in the high-end products in the consumption of the same time, there is a greater demand in China Ceramics space. "Chen expressed. U.S. Customs statistics, from January to April, the U.S. imported 232 million U.S. dollars daily-use ceramics, down 28.23 percent; of which imports from China Ceramics 161 million U.S. dollars, down 18.81%. Although the United States imported ceramics for daily use dwindling, but Chinese ceramics in the U.S. market share has remained at 69% or more, and the rate of imports from China fell consistently below the average rate of decline of U.S. imports.

China Ceramics rapid export growth in emerging markets. Which, in the first half of the exports of 043 million U.S. dollars ASEAN market, accounting for 5.44%, up 24.61 percent; on Middle East exports 128 million U.S. dollars, accounting for 16.15%, up 47.65 percent; for African exports 067 million U.S. dollars, accounting for 8.53 %, an increase of 60.34%.

"As we in the United States, European Union and other developed countries in high-end market, the proportions of the financial crisis become especially vulnerable. However, the company actively developing response measures to strengthen internal management, technical innovation, product innovation, management innovation and marketing strategies for innovation and so vigorously implement the four new construction. In the first half, the company achieved export 13.5 million U.S. dollars, up 5%, ranked second in the national rankings with the industry. "Ngan Fung Ceramics Co., Ltd. Shandong of Mr. Wang Siliang on the author said.

Take orders over the past situation is good, companies build its own brand of power shortage, but in the current critical situation, companies must take this as a breakthrough, and the financial crisis has also hidden a number of opportunities.

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